i'm thinking franchise vs. franchise. i'm not asking about box office success or tv ratings, but what you might think is culturally more "popular" in today's society.
if you look at the entirety of them all, star wars with all six films (even the cartoons) form one long timeline. and although the star wars prequels may not have been as creatively good as the original three films, they're still part of the overall star wars story "history" and can't be dismissed as "crap" (at least not in the context of this question). ditto for the various star trek movies and series.
with jj abrams having revamped star trek with the last couple of films and who is now slated to do star wars 7 (and rumored to have given up star trek for star wars), i was just curious which might have been the better move on a cultural level.
i also heard recently that a lot of kids today don't know who harrison ford is, so it got me thinking, would they know who william shatner is or leonard nemoy or mark hammill or carrie fischer? would they be more familiar with patrick stewart or wil wheaton since star trek has had something produced in the media more recently than anything star wars has done as of late.
i'm a big fan of both franchises but i was already of an age to appreciate the significance of the lines like, "luke, i am your father" or "resistance is futile" or even "beam me up, scotty" (i grew up on original star trek reruns).
wow, i didn't think this was such a difficult question. it was just supposed to be a fun little poll/debate about two similar -- but different -- sci-fi cultures. kinda like the question, "who would win in a fight...batman or spiderman?" there is no definitive answer, just a a feeling of which is more relevant in 2013...overall.